Meet Chris - As the VP of Sales for a Beverage Manufacturer,
Chris needs to provide best-in-class market intelligence
to support the sales, product development, and category
management teams. He needs to integrate shipments,
forecasts, syndicated scan data, and Retailer POS.
Meet Lauren - As the General Manager of a mid-size Pharmaceutical
Company, Lauren needs to provide Physician and Plan insights to the
hundreds of sales reps in the field without complex (or expensive) IT
investments. Visibility to call frequency, compensation plan status,
and product performance versus forecast is critical.
Meet Miles - As Director of Merchandising for a Specialty
Retailer,Miles needs the ability to review store performance
by state, region, promotion, and demographic cluster.  Further,
Miles needs to index his performance versus traditional Food,
Drug, and Mass syndicated data to identify potential trends and risks.
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Consumer Products
Firms
Retailers